e.tv Ghana, launched in October 2009 is a free-to-air commercial television channel aiming to bring the best quality local and international programming to a wide Ghanaian audience. It is the offspring of a partnership between Global Media Alliance (GMA) and Sabido Group, parent company of e.tv South Africa (the largest English-medium channel in South Africa). Capitalizing on this partnership, e.tv Ghana will benefit greatly from both the TV broadcasting experience and expertise, as well as the content acquisition that e.tv South Africa brings to the table.